What is PR
Marketing Vs PR
Types of Media
- Owned Media
- Earned Media
- Paid Media
4 Pillars of the Brand
- Brand Awareness
- Brand Positioning
- Brand Authority
- Brand Value
Understanding PR Terminology
- Press Release
- Press Distribution
- Featured Articles
- Disclaimer Tags
- Non Disclaimer Tags
- No Follow Tags
- Do Follow Tags
How Big Brands do PR
Organic PR
DIY PR
- Setup your Owned Media
- Choose your platform
- Develop your content strategy
- Create your content
- Publish and promote
- Analyze and optimize
- Search Engine Optimization
- Social Media Presence
- Build an Email List
- Pitch A Story
Conclusion