Search Engine Optimization (SEO) has changed and evolved a lot over the years from Keyword Stuffing to the current improvement in Voice Search. Google is trying to improve enhanced search results that a user doesn’t need to click on a search result which leads to a Zero Search Result or No Click Result.
Enhanced search results are now a piece of SEO competition and considering how to come first regardless of a user not clicking on a link to your website is a significant element of your SEO Strategy. I will show you how to deal with No Click Search or a Zero Search clicks and you can still write valuable information users need to know about your business.
Zero Click or No Click search is a SERP (Search Engine Result Page) that displays an answer to the query searched by the user at the top of the Google search result where the result complies with the user intent without clicking a search result link.
This can be really frustrating for most of the Content Writers, Content Developers, and Producers to optimize the content but Google intends to enhance search results for its users based on their interests and this is the rationale users continue using and coming back to the platform.
Zero Search Results, Types & Examples
- Instant Answers
- Knowledge Panel
- Featured Snippets
How to get Featured Snippets on Zero Search Results
Many Digital Marketing Consultants and SEO Experts call Enhanced Search Results or Featured Snippets ‘Zero Position’ as these snippets are above all the other organic search results. There are many types of snippets as listed above, but the main factor to consider while writing content could be a snippet to support the user’s intent behind the search.
People search for “How to” and “What is” questions looking for steps to take and are looking for the definition of particular things. As per the observations made, featured snippets are displayed for long-tail keyword and a phrase usually answers a specific question. While it is almost impossible to know how Google‘s algorithms work, one thing to make sure is they want to show the best possible results and ultimate search experience to its users.
Optimize for Zero Click Search
By implementing the strategies mentioned above, you will be able to persist optimizing your search results in 2020 and beyond but the disappointing point is Organic Clicks will be declined day by day occupying on top with Zero Results, Google Listings, Google Search Ads and Shopping Ads.
To conclude, Google makes changes to improve User Experience for SERP’s especially with Voice Search and Mobile searches overtaking Desktop search Results. Keep connected and following my blog for more informative articles and keep playing your Digital Marketing game.