There are over 30% of websites powered by WordPress from individuals, small businesses and largest companies like BBC America, Walt Disney, CNN, and Sony Music, Official Star Wars Blog and many using WordPress as their Content Management System.
Digital Marketing professionals love WordPress for so many reasons. It is SEO friendly, flexible and easy to manage and there are thousands of Fee and Paid plugins to choose from. I will try and point out some of the best and most useful WordPress plugins to keep you ahead in the competition and assist you in everything from SEO, Email Marketing, Links and much more.
Yoast SEO is one the best SEO Plugin I know so far. It helps you in making your content SEO friendly by analyzing your content and gives you an SEO score and suggestions to make it better. It also takes care of things like Sitemap creation, URL structure, robots.txt and more.
Google XML Sitemaps plug generates a sitemap for search engines to better index your website or blog. It is very easy to use and doesn’t need any technical knowledge to start with. It also helps you to generate a sitemap for other search engines like Yahoo, Bing, and others.
Just Writing plugin helps you to customize a distraction-free writing experience. It also has some other features like Spell Checker, Formatting Removal option and modifying paragraph style. It helps you create your content in a time-efficient manner with a personalized layout.
Broken Link Checker scans your posts, pages, and other content and notifies you via email or dashboard with any broken links in your website. Broken links, missing pages, and images have a severe impact on your search rankings.
OptinMonster is used to grow your email list by converting your website visitors to subscribers. If you don’t have any email platform integrated, you can use this plug in to make beautiful and attractive forms to boost conversion rates.
It allows you to create different forms including Pop-Ups, Welcome Forms, Sidebar Forms, Footer Forms After Post and Scroll Triggered Forms. All of the forms are responsive and mobile-friendly.
It does more than just creating Landing Pages. It allows you to create functional, attractive customized landing pages, monitors your conversions and also run split tests. With a built-in visual editor, you can check the changes made in real-time.
This is a secret weapon if you want to give a shot on Twitter Marketing. It allows you to create a “Click To Tweet” box anywhere in the blog article making it simple to share on twitter and other social media accounts. You can implement one to few depending on preference, length of an article and the type of content you are posting.
It is a popular plugin with active installs that will improve the performance of a website or a blog. It helps in boosting your website speed and also improves the user experience of a website. This plugin helps to increase server performance to reduce download timing which impacts overall marketing efforts and success.
It helps you to create backup of your WordPress website. You can easily schedule an automatic backup, save your backup to the cloud, restore and migrate your website with backup files. You can also do a malware scan quickly and avoid security issues on your website.
Redirection WordPress Plugins handles your 301 redirects and keeps a track of 404 errors on a website. The plugin gives you instant access to all the redirections on your website and provides your visitors with a smooth experience.