Social Media Do’s and Don’ts for 2020

Businesses use Social Media to interact and engage with their target audience to acquire potential customers and to create brand awareness. Here are a few Social Media Do’s and Don’ts to achieve your business goals and objectives.

The Do’s

Think before you post

What you post on your social media accounts can influence how people view your business. Think twice before posting on hot and controversial topics like politics, gender or religious aspects. It might impact your relationships with your customers, vendors, and others in the online community.  

Raise your voice

People follow Bloggers because of their views and writings. Share your thoughts and tone to influence and engage readers on Blogs and Social Media Channels and shine your personality.

Be Genuine

Show the online community that you have real and experts behind your business. Introduce your team members, create videos, take photos to show off what your business does best can make people relate to your brand.

Set reasonable expectations

Understand that Social Media alone can’t grow your business or sales. It helps you build brand awareness, increase your online presence and visibility and creates your online reputation.

Social Media don’t grow your business directly but increases your performance of your website, feature your Products and Services, customer service and skills.

Write for your readers, not for you

Focus your content to help your audience and write in a style that can ease your audience to understand. Simplify and optimize your content for your customers and avoid complicated vocabulary and sentences. Always write informative, updates, teach and explainable content.

Personalize your outreach

Your customers or followers expect that brands customize deals and discounts. Consider targeted ads and retargeting campaigns on Social Media platforms to cater to your followers’ demands or suggestions.

The Don’ts

Don’t engage with haters, trolls and any negatives

Never waste your time, energy and creativity engaging with useless and negative thoughts. You could be using the same time in building your brand and serving your customers.

Don’t try to do everything and be everywhere

Not every social media platform will drive your results and achieve your business objectives. Stay and maintain the social channels that work for you, too many channels will diminish your effectiveness. Be active and effective on platforms that give you the best returns on Money, Time and your efforts.   

Don’t post without proofreading

Don’t publish your posts without proofreading. Check with grammar, spelling mistakes and any minute mistakes before making them live. Review your writings and content, check with all the errors and review again after publishing.

Don’t ignore messages

Be active on all your social media accounts and respond promptly to your followers and customers. But ignoring your audience can damage your brand, missing opportunities and create hard feelings.

Don’t use chatbots or auto-reply

Never use chatbots or marketing automation tools for one to one communications on social media. Your customers expect to develop a relationship with a company or your brand, which can only be done by engaging with them in genuine ways.

Don’t facsimile your competitor

Keeping an eye on your competitors is essential, but more important is developing your brand, business and delivering outstanding service to your clients. Give your brand a unique form with your strengths and capabilities rather than copying your competitors.