There used to be either a “Do Follow” link or No Follow” link earlier when people linked to you. But now Google introduced two more link types that will affect your link building and SEO.
The current tactic is simple on link building that the more “Do Follow” links you get the better are your search rankings. You can use Uber Suggest to check how many of your links dofollow or nofollow pointing to your website.
When you building links by paying or by other influencing methods like guest posting, Google now wants you to nofollow those type of links by doing such things to manipulate your rankings. And you shouldn’t simply do that to get penalized or get banned from Google Search.
Google can easily detect it is a guest post or a paid post or an earned post by author label or by URL structure of a link and also can detect whether it is a natural or earned link. Whether it is a dofollow or no follow link, Google can systematically count a link or not or whether it should help your rankings or it shouldn’t.
Google’s new guideline policy
If you are buying a link or someone pays you for a link, Google now wants you mark it as sponsored through the link attribute Rel=”sponsored“
And if you build links through user generated content, Google wants you to mark it with the attribute Rel=”ugc”. If you have a forum and the content is user generated, the links should contain rel=”ugc”
You can still use nofollow or the combination of both the above links, you can use Rel=”nofollow sponsored”
Why this change
Google is saying that adding these attributes will give them a clear and better idea on to crawl a link or not and how they should to take the link when it is indexing.
You still got time as it may take effect by March 2020 and don’t worry to make any modifications to your old links. Nofollow links can be left as nofollow and you can use nofollow instead of sponsored and it will be fine.