Implementation of SEO at any time is the best time to start with. But, if you are in the early stages of building or launching a new website, this is the time to check with few factors to get things started on the right path and save yourself from future trouble.
Here are the few most important steps to take now to get your new website an instant boost to create an amazing online presence.
A domain name is one of the ranking factors search engines like Google, Bing, Yahoo and others look into to know what exactly your website related to. Choose a domain name relevant to your business, name that can remember easily and a name that matches your business name or keyword that you want to target.
For Example: If your business name is TingTong IceCream, you should try to find a name like www.tingtong.com or www.ting-tong.com. That’s probably better than www.tingtongicecream.com or www.icecreamindia.com. There are many domain sellers like Godaddy, BigRock, Hostgator and many to check domain availability.
I recommend checking for the best Web Hosting provider that suits your website requirements before finalizing your design layout. Google has been checking for website speed which is a ranking factor as slow websites deliver a bad user experience.
Check my experience with Best Web Hosting providers in India to get a clear overview of Speed, Architecture, Pros, and Cons.
Keyword Research is a big task in SEO implementation. Have a clear idea of your services or products and make a list of things to target effectively. Use free tools like Keyword Planner to start with for keyword suggestions. Choose your keywords wisely and make sure to keep realistic.
Responsive Website Design
Most of the Google Algorithm updates in recent years are all concerned with Mobile users and their experience. As more and more Google Search users turning out from their phones and other devices and are increasing day by day from desktops and pc. It is of the essence to make a responsive website when you are building a new website.
Do some initial keyword research to help you gain an overall knowledge that will help you build your new website. Choose unique target keywords (one or two keywords) for every single page on your website and choose unique for each and every page to avoid competition against yourself.
Customize URL for each and every page on your new website. Make it easy to remember and try to use your target keyword in the URL for the web page. For example, Your post permalink shall be something like www.your-website.com/blog/your-article-title or www.your-website.com/digital-marketing-services
Optimize your title tags to help Google and other Search Engines to find what your page is about and can also be integrated with your target keyword.
Try to keep your title tag in 50-60 characters, as Google displays the title tag in the Google SERPs page. Don’t try to stuff your keywords here other than your target keyword.
Customize the name of your image with the target keyword and update the same with alt text and description. Optimizing images provides you with some opportunities on your page with your keywords. It is easy to update if you use WordPress when you upload an image but when are using HTML for your website then you update like this <img src=”targetkeyword.jpg” alt=”targetkeyword”>
Headings organize your content and make your users understand and read clearly. Your Headings and Header Tags also help Google to crawl and know what exactly the page is about.
Include your target keywords in your headings on your web page but never stuff your keywords which can make your reader read it forcefully.
Use your target keywords intelligently and incorporate them with your content on the page. Use relevant keywords with synonyms in a natural way. You may be penalized for using and stuffing keywords.
Anchor Tags refers to the word that is Hyperlinked with an internal link. Internal Linking gives Google a signal about your page through anchor text we use. Anchor Linking is also a way to show search engines on how different pages are connected and drives visitors from one page to another. This tactic can make your visitor stay on the website for a longer time and increase your bounce rate.
Google has to crawl your new website before showing up your website in Google Search Results. Search Engine crawlers will make their way over time even if you don’t submit or do anything, but you can speed up the crawling process by submitting your sitemap through Google Webmasters.
Plan SEO for the future
SEO is a long-term and ongoing process to keep boosting your website with top search rankings and to increase your online presence. To show up in search engines when people search for Services or Products you offer, you have to keep on working into providing value to your website consistently and building Domain and Page Authority around the web.
Start to plan for a long term SEO strategy sooner or later. If you find it difficult to handle, you can hire me for Professional SEO Services to help you.